Find the problem
Look for a specific, recurring frustration—not just an idea that sounds exciting.
30 daysInitial test
£100Maximum test spend
£500Three-month revenue target
The method
A small experiment before a big commitment.
We start with a real problem, look for evidence that people already spend time or money on it, and put a clear offer in front of potential customers before building the finished product.
Test the offer
Set a modest budget and a short deadline. Ask the market to vote with real behaviour.
Show the workings
Share what we tried, what it cost, what we learned and what happens next.
Experiment 001 · Founding-edition pre-order test
The Family Handover File
A guided, fillable and printable workbook for turning the household knowledge one person carries into a clear, safe handover for someone they trust—if illness, injury or an emergency leaves them unable to manage things.
It maps what exists, where to find it and what needs doing. It is designed to be kept offline and deliberately shared—not to store secrets.
What it helps organise
Bills, policies, services, renewals, contacts, document locations, household responsibilities, pets and the first things a trusted person may need to know.
What it will never ask you to store
Passwords, PINs, full account numbers or copies of identity, financial, legal or medical documents. It is not a vault and does not provide legal, financial or medical advice.